Carol Pefley’s High-Energy Campaign for State Assembly
by Roger Riffenburgh

A small business owner in the South Bay, Carol Pefley says, “I’m running for State Assembly because Sacramento has lost touch with the people it’s supposed to serve. Under one‑party rule, the government has grown bigger, more expensive, and less accountable while basic problems like homelessness, public safety, and affordability keep getting worse. Politicians are too busy catering to unions, special interests, and bureaucracies to listen to the communities they represent.”
Pefley wants to restore local control. She is particularly concerned about how the state, in its efforts to increase housing, overrides local control of housing, resulting in zoning mismatches, inadequate parking and ignoring local planning efforts. She also believes voters deserve safe streets, a voice in their children’s education, and accountability for the taxes they pay. She’s fighting to cut taxes and lower the cost of living. Regarding homelessness, she says “Compassion isn’t letting people die on sidewalks. Compassion is helping people get healthy, sober, and off the streets while protecting the community.”
Due to her hard work and ingenuity, Carol Pefley’s campaign is one of the most visible and well-financed challenger campaigns in the Bay Area. In addition to a strong volunteer core, she has robust efforts in social media and digital ads. She also recently started her California Screamin’ podcast.
Carol Pefley is running in Assembly District 28. It contains the northern part of Santa Cruz County and southwest part of Santa Clara County. This includes the city of Santa Cruz, Big Basin State Park, Los Gatos, the Willow Glen and Cambrian Park and Almaden Valley portions of San Jose, Morgan Hill, and the forests, mountains and communities in between.
Carol Pefley was born in Seoul, South Korea to her Korean mother and her US Army dad. She came to the United States as a young child. As she describes on her website, “My family, like so many others, worked hard but struggled financially. College wasn’t an option early on, so I entered the workforce, determined to make my own path. In my 30s, I returned to school, put myself through college, and earned a degree in broadcast journalism — a milestone that opened the door to a career in television news and radio broadcasting for many years.” She received her BA from San Francisco State University.
After years working in broadcast radio and television, she transitioned to start her own real estate company in 2009. Now she has about 45 agents working there.
Carol Pefley has two adult children and lives with her husband on a lavender farm in Morgan Hill. In her free time, she likes to grow fruit, vegetables, and lavender. She uses the lavender to make soaps, lotions, and candles. She also enjoys singing, playing piano, and writing songs. You can learn more about Carol’s campaign on her campaign website, CarolPefleyforAssembly.com. You can meet her at her Wine Social on August 9 in Gilroy. (details here)
Carol Pefley’s High-Energy Campaign for State Assembly
by Roger Riffenburgh

A small business owner in the South Bay, Carol Pefley says, “I’m running for State Assembly because Sacramento has lost touch with the people it’s supposed to serve. Under one‑party rule, the government has grown bigger, more expensive, and less accountable while basic problems like homelessness, public safety, and affordability keep getting worse. Politicians are too busy catering to unions, special interests, and bureaucracies to listen to the communities they represent.”
Pefley wants to restore local control. She is particularly concerned about how the state, in its efforts to increase housing, overrides local control of housing, resulting in zoning mismatches, inadequate parking and ignoring local planning efforts. She also believes voters deserve safe streets, a voice in their children’s education, and accountability for the taxes they pay. She’s fighting to cut taxes and lower the cost of living. Regarding homelessness, she says “Compassion isn’t letting people die on sidewalks. Compassion is helping people get healthy, sober, and off the streets while protecting the community.”
Due to her hard work and ingenuity, Carol Pefley’s campaign is one of the most visible and well-financed challenger campaigns in the Bay Area. In addition to a strong volunteer core, she has robust efforts in social media and digital ads. She also recently started her California Screamin’ podcast.
Carol Pefley is running in Assembly District 28. It contains the northern part of Santa Cruz County and southwest part of Santa Clara County. This includes the city of Santa Cruz, Big Basin State Park, Los Gatos, the Willow Glen and Cambrian Park and Almaden Valley portions of San Jose, Morgan Hill, and the forests, mountains and communities in between.
Carol Pefley was born in Seoul, South Korea to her Korean mother and her US Army dad. She came to the United States as a young child. As she describes on her website, “My family, like so many others, worked hard but struggled financially. College wasn’t an option early on, so I entered the workforce, determined to make my own path. In my 30s, I returned to school, put myself through college, and earned a degree in broadcast journalism — a milestone that opened the door to a career in television news and radio broadcasting for many years.” She received her BA from San Francisco State University.
After years working in broadcast radio and television, she transitioned to start her own real estate company in 2009. Now she has about 45 agents working there.
Carol Pefley has two adult children and lives with her husband on a lavender farm in Morgan Hill. In her free time, she likes to grow fruit, vegetables, and lavender. She uses the lavender to make soaps, lotions, and candles. She also enjoys singing, playing piano, and writing songs. You can learn more about Carol’s campaign on her campaign website, CarolPefleyforAssembly.com. You can meet her at her Wine Social on August 9 in Gilroy. (details here)
Paid for by the South Peninsula Area Republican Coalition (SPARC)
LIST OF UPCOMING GOP EVENTS
- Solano RWF: August Luncheon featuring Michaela Swaney
Monday, August 3, 2026 / 11:00 am – Jelly Belly Cafe, , Fairfield
- Lincoln Club of Northern California: Young Professionals Happy Hour
Tuesday, August 4, 2026 / 5:30 pm – Cultivar San Francisco, 2379 Chestnut Street, San Francisco
- Leadership Institute: Candidate Vulnerability Assessment featuring Tom Jones (Webinar)
Wednesday, August 5, 2026 / 9:00 am – Online (Via Zoom), ,
- Santa Cruz RWF: Cocktail/Mocktail Meet-up
Thursday, August 6, 2026 / 4:30 pm – Capitola Diner, 1900 41st Ave , Capitola
- San Mateo GOP: August Luncheon featuring Sonja Shaw
Saturday, August 8, 2026 / 11:30 am – Location Provided Upon RSVP, ,
- SVACR: 2026 Stars and Stripes America’s 250th Birthday featuring Sonja Shaw
Saturday, August 8, 2026 / 5:00 pm – Campbell Community Center – Orchard City Banquet Hall , 1 W. Campbell Avenue, Campbell
- A Conversation with Ritesh Tandon for Congress(Milpitas)
Sunday, August 9, 2026 / 4:30 pm – Location provided upon RSVP, , Alameda County
- Leadership Institute: Get-Out-The-Vote Webinar
Tuesday, August 11, 2026 / 3:00 pm – Online (Via Zoom), ,
- Evening Reception in Support of Steve Hilton for Governor (Brentwood)
Tuesday, August 11, 2026 / 5:30 pm – McCauley Estate Vineyards, 2525 Sunset Rd., Brentwood
- South Monterey County RWF: August Meeting featuring Shane Lewis
Tuesday, August 11, 2026 / 5:30 pm – Cork and Plough Restaurant, 200 Broadway, King City
- Liberty Forum of Silicon Valley: The College Graduate Job Crisis—How Congress Offshored the American Dream featuring Kevin Lynn
Tuesday, August 11, 2026 / 7:00 pm – IFES Portuguese Hall, 432 Stierlin Road, Mountain View
- Mt Diablo Republican Club: August Meeting featuring Robert H. Thomas (Pacific Legal Foundation )
Wednesday, August 12, 2026 / 5:45 pm – Alamo Womens Club , 1401 Danville Blvd, Danville
- SPARC: America’s 250th Birthday Summer BBQ featuring Sonja Shaw
Sunday, August 16, 2026 / 4:00 pm – Blackberry Farms, 21979 San Fernando Ave, Cupertino
- Palo Alto RWF: August Meeting featuring Linda Paine
Tuesday, August 18, 2026 / 11:30 am – Baylands Golf Course, 1875 Embarcadero Rd., Palo Alto
- West Valley RWF: August Luncheon featuring Jennifer Hawks
Thursday, August 20, 2026 / 11:30 am – Boulder Ridge Golf Club, 1000 Old Quarry Road, San Jose
- South County CCR: August Mixer
Thursday, August 20, 2026 / 6:00 pm – Alara, 90 E. 3rd St. Sute 70, Morgan Hill
- Independent Institute: Building Home Film Premiere
Friday, August 21, 2026 / 5:30 pm – Cowell Theater, Fort Mason Center for Arts and Culture, 2 Marina Blvd, San Francisco
- Santa Cruz County Republicans: Annual Fundraising BBQ featuring Gloria Romero and Sonja Shaw
Saturday, August 22, 2026 / 1:00 pm – Location Provided Upon RSVP, ,
- SVGOP: Summer Picnic featuring Steve Hilton
Sunday, August 23, 2026 / 2:00 pm – Martial Cottle Park, 5283 Snell Avenue, San Jose
- Santa Cruz RWF: The Republic vs. Democracy – What Our Founders Saw Coming featuring Don Jans
Tuesday, August 25, 2026 / 11:30 am – Seascape Golf Club, , Aptos
- Leadership Institute: Get-Out-The-Vote Webinar
Tuesday, August 25, 2026 / 3:00 pm – Online (Via Zoom), ,
- Contra Costa GOP: Conservatives Hit the Trail (Castle Rock)
Saturday, August 29, 2026 / 8:30 am – Castle Rock Trail Entrance, Castle Rock Rd, Walnut Creek
- Republican Club of San Francisco: September Meeting featuring Katie Hopkins
Thursday, September 3, 2026 / N/A – Italian Athletic Club, , San Francisco
- Pacific Research Institute: Annual Sir Antony Fisher Dinner – SAVE THE DATE
Wednesday, September 23, 2026 / 6:00 pm – Menlo Circus Club, , Atherton
- Reform California: Bagels, Brews, & Ballots – Monterey
Saturday, October 3, 2026 / 8:00 am – FOX Theater, 241 Main St., Salinas
- Carol Pefley for State Assembly: BBQ, Beer and Ballots Get Out The Vote Rally
Saturday, October 3, 2026 / 11:00 am – Lavendar Farm, Location available upon RSVP, Morgan Hill
- Independent Institute: California’s Proposed Wealth Tax
Tuesday, October 6, 2026 / 6:00 pm – Independent Institute Conference Center, 100 Swan Way, Oakland
- Reform California: Bagels, Brews, & Ballots – San Jose
Sunday, October 11, 2026 / 1:00 pm – Baylands Park – Meadowlands Picnic Area, 999 E. Caribbean Dr, Sunnyvale
- Reform California: Bagels, Brews, & Ballots – Walnut Creek
Sunday, October 11, 2026 / 5:00 pm – Pleasant Hill Community Center, 320 Civic Drive, Pleasant Hill
California Congressional Redistricting Maps: Current and Proposed Districts
Source: Statewide Database
California Citizens Redistricting Commission – District Viewer

The Commission has developed a district viewer that allows you to more easily navigate visualizations and zoom in and out of geographic areas while layering congressional, State Senate and Assembly boundaries.
A Winnable Fight: Stopping the Regional Transit Tax This November
By Marc Joffe, Contra Costa Taxpayers Association and Committee for Affordable Bay Area Transit

This November, voters in Alameda, Contra Costa, San Francisco, San Mateo and Santa Clara counties will decide on the largest regional tax increase in Bay Area history. The measure, authorized by Scott Wiener’s Senate Bill 63, would raise sales taxes by half a percentage point in four counties and a full percentage point in San Francisco for fourteen years, extracting roughly $1 billion annually from Bay Area consumers to subsidize BART, Muni, Caltrain, AC Transit, SamTrans, VTA and other agencies.
The Committee for Affordable Bay Area Transit (CABAT) is leading the opposition, and our case is straightforward. First, this is a regressive tax. Sales taxes fall hardest on working families who spend most of what they earn, and several Bay Area cities already have combined rates above 10 percent. Second, the agencies seeking this bailout have refused to right-size themselves. Ridership remains far below pre-pandemic levels, yet transit operators have preserved bloated payrolls, with hundreds of BART employees collecting total compensation packages well into six figures. Third, taxpayers already contribute generously: Bay Area transit agencies collect billions in subsidies each year while covering only a small fraction of their costs at the farebox. Handing them a fourteen-year revenue stream removes any incentive to reform, consolidate overlapping bureaucracies, control labor costs or migrate to driverless operation. The measure asks taxpayers, most of whom rarely if ever use transit, to pay more so that the agencies can change nothing.
This is also a fight we can win. Sales tax measures need only a simple majority under the citizen-initiative route the proponents chose, but recent county tax measures have shown surprisingly soft support once voters learn the details. We defeated a sales tax on the June ballot in Contra Costa County by a wide margin. A five-county measure gives suburban voters in Alameda, Contra Costa, San Mateo and Santa Clara counties, who see little benefit from San Francisco-centric transit spending, every reason to vote no. The proponents will spend millions to scare voters into compliance; our job is to give voters the permission they need to follow their inclination to vote against another increase in the Bay Area’s already excessive cost of living.
That is where you come in. The opposition effort is a coalition of Republicans, independents and centrist Democrats across all five counties, and it offers something Bay Area Republicans rarely get: a chance to be part of a local majority that builds relationships beyond the party. We need more people willing to spread our message on social media and to post yard signs.
To learn more, visit our website at transitaccountability.com, where you will find our sales tax calculator, agency compensation data and campaign updates. If you can, please donate to the campaign to help us reach voters before the proponents define the measure unopposed. Ballot fights are often won by the side that shows up, so let’s show up.
Paid for by the South Peninsula Area Republican Coalition (SPARC)
A Winnable Fight: Stopping the Regional Transit Tax This November
By Marc Joffe, Contra Costa Taxpayers Association and Committee for Affordable Bay Area Transit

This November, voters in Alameda, Contra Costa, San Francisco, San Mateo and Santa Clara counties will decide on the largest regional tax increase in Bay Area history. The measure, authorized by Scott Wiener’s Senate Bill 63, would raise sales taxes by half a percentage point in four counties and a full percentage point in San Francisco for fourteen years, extracting roughly $1 billion annually from Bay Area consumers to subsidize BART, Muni, Caltrain, AC Transit, SamTrans, VTA and other agencies.
The Committee for Affordable Bay Area Transit (CABAT) is leading the opposition, and our case is straightforward. First, this is a regressive tax. Sales taxes fall hardest on working families who spend most of what they earn, and several Bay Area cities already have combined rates above 10 percent. Second, the agencies seeking this bailout have refused to right-size themselves. Ridership remains far below pre-pandemic levels, yet transit operators have preserved bloated payrolls, with hundreds of BART employees collecting total compensation packages well into six figures. Third, taxpayers already contribute generously: Bay Area transit agencies collect billions in subsidies each year while covering only a small fraction of their costs at the farebox. Handing them a fourteen-year revenue stream removes any incentive to reform, consolidate overlapping bureaucracies, control labor costs or migrate to driverless operation. The measure asks taxpayers, most of whom rarely if ever use transit, to pay more so that the agencies can change nothing.
This is also a fight we can win. Sales tax measures need only a simple majority under the citizen-initiative route the proponents chose, but recent county tax measures have shown surprisingly soft support once voters learn the details. We defeated a sales tax on the June ballot in Contra Costa County by a wide margin. A five-county measure gives suburban voters in Alameda, Contra Costa, San Mateo and Santa Clara counties, who see little benefit from San Francisco-centric transit spending, every reason to vote no. The proponents will spend millions to scare voters into compliance; our job is to give voters the permission they need to follow their inclination to vote against another increase in the Bay Area’s already excessive cost of living.
That is where you come in. The opposition effort is a coalition of Republicans, independents and centrist Democrats across all five counties, and it offers something Bay Area Republicans rarely get: a chance to be part of a local majority that builds relationships beyond the party. We need more people willing to spread our message on social media and to post yard signs.
To learn more, visit our website at transitaccountability.com, where you will find our sales tax calculator, agency compensation data and campaign updates. If you can, please donate to the campaign to help us reach voters before the proponents define the measure unopposed. Ballot fights are often won by the side that shows up, so let’s show up.
LIST OF UPCOMING GOP EVENTS
- Solano RWF: August Luncheon featuring Michaela Swaney
Monday, August 3, 2026 / 11:00 am – Jelly Belly Cafe, , Fairfield
- Lincoln Club of Northern California: Young Professionals Happy Hour
Tuesday, August 4, 2026 / 5:30 pm – Cultivar San Francisco, 2379 Chestnut Street, San Francisco
- Leadership Institute: Candidate Vulnerability Assessment featuring Tom Jones (Webinar)
Wednesday, August 5, 2026 / 9:00 am – Online (Via Zoom), ,
- Santa Cruz RWF: Cocktail/Mocktail Meet-up
Thursday, August 6, 2026 / 4:30 pm – Capitola Diner, 1900 41st Ave , Capitola
- San Mateo GOP: August Luncheon featuring Sonja Shaw
Saturday, August 8, 2026 / 11:30 am – Location Provided Upon RSVP, ,
- SVACR: 2026 Stars and Stripes America’s 250th Birthday featuring Sonja Shaw
Saturday, August 8, 2026 / 5:00 pm – Campbell Community Center – Orchard City Banquet Hall , 1 W. Campbell Avenue, Campbell
- A Conversation with Ritesh Tandon for Congress(Milpitas)
Sunday, August 9, 2026 / 4:30 pm – Location provided upon RSVP, , Alameda County
- Leadership Institute: Get-Out-The-Vote Webinar
Tuesday, August 11, 2026 / 3:00 pm – Online (Via Zoom), ,
- Evening Reception in Support of Steve Hilton for Governor (Brentwood)
Tuesday, August 11, 2026 / 5:30 pm – McCauley Estate Vineyards, 2525 Sunset Rd., Brentwood
- South Monterey County RWF: August Meeting featuring Shane Lewis
Tuesday, August 11, 2026 / 5:30 pm – Cork and Plough Restaurant, 200 Broadway, King City
- Liberty Forum of Silicon Valley: The College Graduate Job Crisis—How Congress Offshored the American Dream featuring Kevin Lynn
Tuesday, August 11, 2026 / 7:00 pm – IFES Portuguese Hall, 432 Stierlin Road, Mountain View
- Mt Diablo Republican Club: August Meeting featuring Robert H. Thomas (Pacific Legal Foundation )
Wednesday, August 12, 2026 / 5:45 pm – Alamo Womens Club , 1401 Danville Blvd, Danville
- SPARC: America’s 250th Birthday Summer BBQ featuring Sonja Shaw
Sunday, August 16, 2026 / 4:00 pm – Blackberry Farms, 21979 San Fernando Ave, Cupertino
- Palo Alto RWF: August Meeting featuring Linda Paine
Tuesday, August 18, 2026 / 11:30 am – Baylands Golf Course, 1875 Embarcadero Rd., Palo Alto
- West Valley RWF: August Luncheon featuring Jennifer Hawks
Thursday, August 20, 2026 / 11:30 am – Boulder Ridge Golf Club, 1000 Old Quarry Road, San Jose
- South County CCR: August Mixer
Thursday, August 20, 2026 / 6:00 pm – Alara, 90 E. 3rd St. Sute 70, Morgan Hill
- Independent Institute: Building Home Film Premiere
Friday, August 21, 2026 / 5:30 pm – Cowell Theater, Fort Mason Center for Arts and Culture, 2 Marina Blvd, San Francisco
- Santa Cruz County Republicans: Annual Fundraising BBQ featuring Gloria Romero and Sonja Shaw
Saturday, August 22, 2026 / 1:00 pm – Location Provided Upon RSVP, ,
- SVGOP: Summer Picnic featuring Steve Hilton
Sunday, August 23, 2026 / 2:00 pm – Martial Cottle Park, 5283 Snell Avenue, San Jose
- Santa Cruz RWF: The Republic vs. Democracy – What Our Founders Saw Coming featuring Don Jans
Tuesday, August 25, 2026 / 11:30 am – Seascape Golf Club, , Aptos
- Leadership Institute: Get-Out-The-Vote Webinar
Tuesday, August 25, 2026 / 3:00 pm – Online (Via Zoom), ,
- Contra Costa GOP: Conservatives Hit the Trail (Castle Rock)
Saturday, August 29, 2026 / 8:30 am – Castle Rock Trail Entrance, Castle Rock Rd, Walnut Creek
- Republican Club of San Francisco: September Meeting featuring Katie Hopkins
Thursday, September 3, 2026 / N/A – Italian Athletic Club, , San Francisco
- Pacific Research Institute: Annual Sir Antony Fisher Dinner – SAVE THE DATE
Wednesday, September 23, 2026 / 6:00 pm – Menlo Circus Club, , Atherton
- Reform California: Bagels, Brews, & Ballots – Monterey
Saturday, October 3, 2026 / 8:00 am – FOX Theater, 241 Main St., Salinas
- Carol Pefley for State Assembly: BBQ, Beer and Ballots Get Out The Vote Rally
Saturday, October 3, 2026 / 11:00 am – Lavendar Farm, Location available upon RSVP, Morgan Hill
- Independent Institute: California’s Proposed Wealth Tax
Tuesday, October 6, 2026 / 6:00 pm – Independent Institute Conference Center, 100 Swan Way, Oakland
- Reform California: Bagels, Brews, & Ballots – San Jose
Sunday, October 11, 2026 / 1:00 pm – Baylands Park – Meadowlands Picnic Area, 999 E. Caribbean Dr, Sunnyvale
- Reform California: Bagels, Brews, & Ballots – Walnut Creek
Sunday, October 11, 2026 / 5:00 pm – Pleasant Hill Community Center, 320 Civic Drive, Pleasant Hill
California Congressional Redistricting Maps: Current and Proposed Districts
Source: Statewide Database
California Citizens Redistricting Commission – District Viewer

The Commission has developed a district viewer that allows you to more easily navigate visualizations and zoom in and out of geographic areas while layering congressional, State Senate and Assembly boundaries.








